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Surely a grandfather longing to greet his granddaughter
Bridgestone
namely “Home
sick with the knowledge that she must witness the kind of firestorm that has been in the background of his everyday life since childhood
Emotional Branding : The New Paradigm for Connecting Brands to People Condition:Like New Surely a grandfather longing toA visionary approach to building powerful brand loyalty, this ground breaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends.
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